media training sessions reveal how reporters and producers think, what they see as newsworthy and how you can navigate the system. You may want to promote a product, respond to a news story, appear as an expert in your field or take control of a crisis. We give you a step-by-step guide.

You’ll practice interviews with journalists currently working in the media, getting constructive feedback and insights from both interviewer and trainer. See how you come across on TV, test your messages and make mistakes.

It‘s a safe and secure atmosphere. All our people sign confidentiality agreements and you will be given the videotape of your performance.

  • Learn how to ‘play the game’ to get your clearly defined messages across.

  • Plan for interviews with our message audit, a vital communications tool to consult before any media appearance.

  • Prepare quick quotes and develop strategies for longer interviews.

  • Look at how to deal with interruptions and hostile questions.

  • Practice with real journalists in video-taped interviews.

  • Watch yourself on screen, hear constructive and unbiased evaluations from interviewer and trainer… then do it all again.

It’s the ideal setting to make mistakes and test approaches while getting hands on, roll-up-the-sleeves experience. And, we also have some fun!

JSA International Communications
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Suite 803,  Level 8,  135 Macquarie St,  Sydney.  2000

Suite 6,  308 Penshurst St,  Willoughby.  2068

(02) 9417 6211    Fax (02) 9417 6911